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Crypto IB rebranding to 'Sors Digital Assets'.

Updated: Jul 3, 2019

June 24th 2019 - Hong Kong


Crypto IB Limited underwent a comprehensive corporate rebranding. Now operational as a Sors Digital Assets Limited, the rebranding consisted of: a new corporate brand name, a new slogan, and a new focus for the company. Completing the execution, the company revealed its new name as Sors Digital Assets along with its new slogan: Creating, Selling and Trading Digital Assets.


The rebranding reflects both the evolution of the company as well as its vision for the future. With this corporate rebranding, Sors Digital Assets is focusing exclusively on Digital Assets, which have always been its core strength. Sors Digital Assets’ new branding further enables the company to stand out in the global market where Sors Digital Assets will aid and assist the business owners and entrepreneurs in achieving global penetration and impact.


Founder and CEO Sors Digital Assets, Brian Elders, upon announcing the corporate rebrand said:


“Global impact and penetration has always been at the forefront of our work at Sors Digital Assets, the rebrand will enable us to focus on areas which we excel in whilst giving a clear outlook to our customers and stakeholders.


A new milestone within our organisation has been reached and the re-brand is testament to the confidence we have in the work we are doing as a group.”



You can also connect with Sors Digital Assets on LinkedIn.

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